Foodcorp is delighted to announce that consumers have voted Yum Yum Peanut Butter Product of the Year in the Spreads category in 2010.
Foodcorp Consumer Brands, a division of Foodcorp (Pty) Ltd, recently re-launched their Yum Yum Peanut Butter range with a fun, fresh new look using the latest manufacturing technology as well as packaging.
Understanding that kids are often handling our product, Yum Yum was the first peanut butter to introduce unbreakable plastic bottles for safety and now Yum Yum has achieved another first by introducing a colourful impactful shrink sleeve label.
The larger surface area allows for breakthrough brand impact on shelf and allows for the inclusion of all the information that moms need to make an informed brand choice.
ADVERTORIALThe new manufacturing equipment has ensured that we deliver a product of unrivalled quality enabling us to produce a smoother, creamier, peanut butter that just melts in your mouth.
“We are very proud of our latest achievement. The new look has great stand out on shelf drawing consumers to our brand and creating excitement in the spreads aisle”, says Liezel van Bergen, Yum Yum brand manager.
The Product of the Year award rewards innovative and successful manufacturers and provides consumers with a shortcut to finding the most innovative new products on supermarket shelves.
Bright, young movers and shakers of today demand more choice in all their lifestyle options and it is no different when it comes to peanut butter.
In fact, moms are really looking for variety in spreads to ensure kids are satisfied at lunch times.
In acknowledgement of this, Yum Yum gives consumers a choice of six delicious peanut butter variants to choose from including, Smooth, Crunchy, Choc Chip, Ultra Creamy, Caramel Crunch and for those looking for a healthy alternative – no sugar added.