Foodcorp are proud to announce the winners of the Foodcorp Design Challenge 2011:
The first prize was awarded to Tanya Reyneke for her Yum Yum packaging design and instore display elements. Tanya won an Apple Mac Pro Laptop & R5 000 and the winning school, AAA School of Advertising Johannesburg, won R10 000.
Second prize of R5 000 went to Levi Tango for the Glenryck packaging design and above the line advertising elements.
Inus Smuts & Leon Bester were awarded 3rd prize and each walked away with R2 000 for their Ouma television campaign.
Foodcorp, in collaboration with Design Indaba, created the Design Challenge 2011 providing the opportunity for young design students to recreate four of Foodcorp’s iconic Brands including Yum Yum, Glenryck, Ouma and Mageu No. 1.
The emerging creative talents of young South Africans were put to the test at 10 design schools across South Africa to produce innovative ideas including packaging, marketing and advertising in a quest to take Foodcorp’s iconic brands to a new level for our loyal South African Consumers.
The 46 entries received were judged by a panel of experts including graphic designer Richard Hart – co-owner of the design studio Disturbance, Pepe Marais, Executive Director of Joe Public advertising agency and Mike Schalt, co-founder of advertising agency Network BBDO. Each entry was judged on originality, creativity, appeal and purchasing power.
Foodcorp continually demonstrates its commitment to producing truly South African brands and we are just as committed to growing young local talent, with a strong belief in building local expertise in design alongside food innovation. We are delighted with the outcome of this venture and look forward to the Design challenge 2012